A Deloitte's insights report* showed that the biggest stumbling block to data modernization – the act of moving legacy data warehouses to modern data warehouses to store unstructured data such as customer voice audio, social media comments, are budget/cost concerns (55%), a lack of understanding of technology (44%), lack of consensus among decision-makers (41%) and the absence of clarity on success metrics (40%).

In a volatile, uncertain and complex world, organisations are beginning to recognise that generating valuable data-driven insights is now critical to inform decision making. The business motivations that can inspire a new approach to data, include an increased emphasis on understanding and predicting business trends through analytics, a desire for machine learning and artificial intelligence applications in key knowl­edge-based processes, the need to analyse stream data, or increased security and privacy concerns. In many cases, these goals simply can’t be accomplished without data modernisation. Finding the right tools and platform to aid your companies’ roadmap will be critical to organisations seeking to transform growing volume of data into measurable business value.

Join experts from Google Cloud and Deloitte as we discuss and share:

• Market Insights from Deloitte’s data modernisation and cloud report
• Common data challenges and how organisations can build insight delivery into everything from workflows and system integration to other core business processes
• Learnings from clients’ success on how they have embedded analytics, data, and reasoning into their decision making process to become an agile, insight-driven organisation

Are you ready to leverage the power of Cloud for your organization? Register now!